EURO
U21
Slovakia
Case study
Prepare and operate all host stadiums in compliance with the highest UEFA standards. Unify operations, logistics, and visual identity across host cities, ensuring a consistently professional experience for fans, teams, partners, and media at every venue.
The scope of work also included:
End-to-end management of the reusable cup system, including collection, distribution, storage, and washing logistics
Full production and coordination of the Trophy Tour promotional activity, supporting the nationwide promotion of the championship across Slovakia
Planning and delivery of event promotion in individual host cities both prior to and during the tournament
Planning and implementation of commercial display zones for event partners, including placement strategy, visitor flow, visibility, and on-site execution
Infrastructure planning and delivery of stadium adaptations to ensure full compliance with all required UEFA standards (back-of-house facilities, zoning, circulation corridors, and technical solutions)
SCALE
8 host cities: Bratislava, Trnava, Dunajská Streda, Nitra, Trenčín, Žilina, Prešov, Košice
Attendance: 290,000+ spectators
Viewership: 120,000,000+ (TV & digital)
Sustainability: 140,000+ reusable deposit cups in circulation
SOLUTION
We designed and delivered a unified production and operational model for all stadiums to meet all required UEFA standards—from the pitch, changing rooms, and back-of-house facilities for teams and officials, through security corridors, wayfinding, and technical areas, to fan, VIP, and media zones.
In parallel, we prepared and implemented the setup of commercial display zones for event partners, including layout design, coordination of on-site execution, and supervision of a consistent visual standard across all host locations.
A significant part of the solution was the sustainable reusable (deposit) cup system. We ensured its complete logistics, service, and operations—including collection, distribution, storage, and washing—which supported smooth F&B operations and significantly reduced waste throughout the tournament.
We supervised the fulfillment of partner commitments and coordinated F&B suppliers to ensure a consistent and professional level of service for both fans and partners in every host city.
We also delivered the Trophy Tour across Slovakia and managed the planning and execution of event promotion in host cities, strengthening the tournament’s visibility and building atmosphere well ahead of the first kick-off.
WE Provided
- Ensured compliance with UEFA stadium infrastructure requirements
- Coordination of suppliers and logistics processes across host cities
- Implementation of a sustainable reusable cup deposit system
- Overall production management of stadium operations during the tournament
- Fan, VIP, and media zones, including GPS support and visitor guidance
- Communication and coordination with UEFA
- Supervision of partner deliverables and quality control of F&B services
- On-site operational oversight during matches and management of unforeseen situations
RESULT
UEFA EURO U21 2025 was delivered at the highest possible standard—smoothly, precisely, and consistently across all host cities. Stadium operations ran flawlessly, services were fast and professional, and fans, teams, partners, and media experienced the tournament at a top international level.
The tournament achieved record-breaking attendance, an exceptional atmosphere, and extensive media reach. The sustainable reusable cup system operated excellently and became a visible example of a modern, responsible approach to organizing large-scale events.
The Trophy Tour had a strong impact on public interest and significantly supported the championship well ahead of the first kick-off.
Contact:
Email: info@event-support.sk
KejKej s. r. o.
IČO: 52531660 DIČ: 2121069852
Rovniankova 1666/12, 851 02, Bratislava
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